DIRECT ACCESS TO A $1 BILLION ENTHUSIAST MARKET!
Audience
Profile:
Off-Road.com reaches deep into every major lifestyle and brand,
and is home to a continuously-expanding group of visitors
who routinely come back for more.
Traffic
Highlights:
• 650,000 average unique visitors/month (each person
is only counted on their first visit of the month)
• 2 million plus page views/month
• 100,000+ pages of searchable content
• Average visitor session = 6 minutes (industry
average = 1 minute)
Off-Road.com
enthusiasts have a drive for adventure, and the resources to
fuel their passion:
• 60% of visitors report getting at least half their off-road
news online.
• Nearly 50% visit at least twice a week, and 17% of those visitors
return multiple times each day.
• We’re constantly reaching new people; 16% of our
visitors are new to Off-Road.com.
• More than 81% plan to return.
Household
income and purchase intentions
• Nearly 31% have a HHI of over $80,000.
• 65% of visitors plan on purchasing a 4wd full-size
pick-up in the next year.
• Visitors plan to spend almost $3,000 on off-road gear
in the next year.
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